Product Marketing Manager
Portnox
Marketing & Communications, Product
Remote
Posted on Feb 14, 2025
Portnox is fast-growing VC-backed cybersecurity company market selling a must-have product. Portnox offers cloud-native zero trust access control and cybersecurity essentials that enable agile, resource-constrained IT teams to proactively address today’s most pressing security challenges. By eliminating the need for any on-premises footprint common among traditional information security systems, Portnox allows companies—no matter their size, geo-distribution, or networking architecture—to deploy, scale, enforce and maintain these critical zero trust security policies with unprecedented ease.
As a Product Marketing Manager at Portnox, you will be the driving force behind positioning, messaging, and go-to-market strategies for our cybersecurity solutions. You’ll bridge the gap between product management, sales, and marketing to ensure our solutions resonate with customers and differentiate us in a competitive market. The ideal candidate will bring a deep understanding of cybersecurity and enterprise networking, along with exceptional communication and strategic thinking skills.
As a Product Marketing Manager at Portnox, you will be the driving force behind positioning, messaging, and go-to-market strategies for our cybersecurity solutions. You’ll bridge the gap between product management, sales, and marketing to ensure our solutions resonate with customers and differentiate us in a competitive market. The ideal candidate will bring a deep understanding of cybersecurity and enterprise networking, along with exceptional communication and strategic thinking skills.
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Remote
- Workplace type
- Fully remote
Key Responsibilities
- Positioning & Messaging: Develop and refine compelling product positioning and messaging that highlights the unique value of Portnox’s solutions.
- Go-to-Market Strategy: Own the execution of our go-to-market strategy for new product launches, ensuring seamless collaboration across product, sales, and beyond.
- Content Creation: Produce high-impact content, including videos, product briefs, whitepapers, case studies, and webinar presentations, to support sales enablement and demand generation.
- Market Intelligence: Conduct market research to understand customer needs, industry trends, and competitive landscapes to inform product strategy and positioning.
- Sales Enablement: Equip the sales team with tools, training, and collateral that articulate the value of our solutions and address customer pain points effectively.
- Customer Advocacy: Work closely with customers to capture testimonials, case studies, and insights that inform product development and marketing efforts.
- Product Evangelism: Serve as a spokesperson for Portnox at industry events, webinars, and customer briefings, building credibility as a thought leader in cybersecurity.
- Cross-Functional Collaboration: Partner with product management to align product roadmap with market needs and contribute to pricing strategies.
Skills, Knowledge, and Expertise
- Experience: Minimum of 7 years in product marketing or a related role; previous focus on cybersecurity a plus.
- Industry Knowledge: Exposure to enterprise networking, network security, or application security. Previous experience in these fields is highly desirable.
- Technical Acumen: Ability to understand and simplify complex technical concepts for diverse audiences.
- Strategic Thinking: Track record of developing and executing successful go-to-market strategies for B2B technology products.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Customer Focus: Strong ability to connect with customers and understand their challenges and use cases.
- Collaboration: A team player who thrives in a fast-paced, cross-functional environment.
- Education: Bachelor’s degree in marketing, business, or a related field. Advanced degree or certifications in cybersecurity or marketing are a plus.
What We Offer
- Opportunity to make a significant impact on the operations of the company.
- Collaborative and dynamic work environment with opportunities for professional growth and development.
- Competitive compensation and benefits package.
- Flexible remote or hybrid work options.
About Portnox
Portnox offers cloud-native network and endpoint security essentials that enable agile, resource-constrained IT teams to proactively address today’s most pressing security challenges: the rapid expansion of enterprise networks, the proliferation of connected device types, and the increased sophistication of cyberattacks.
Hundreds of companies have leveraged Portnox’s award-winning security products to enforce powerful network access, endpoint risk monitoring and remediation policies to strengthen their organizational security posture.
By eliminating the need for any on-premises footprint common among traditional information security systems, Portnox allows companies - no matter their size, geo-distribution, or networking architecture - to deploy, scale, enforce and maintain these security policies with unprecedented ease.